Häagen-Dazs super premium ice cream is now our largest brand
internationally, but General Mills products have long been familiar to
Europeans.
General Mills has been in France since the 1960s, when Green Giant made
its debut in the vegetable category. We have continued to introduce products to
this market, and the advent of Wanchai Ferry dinner kits in France
today provides those consumers with easy-to-make options for a Chinese dining
experience.
European consumers also have discovered Mexican food through our Old El Paso
line, which features meal kits that remove the guesswork when consumers prepare
a Mexican meal.
We also provide Europeans with quality dough products. In Germany, Knack &
Back is the branded category leader in ready-to-bake rolls. In the
United Kingdom, consumers create delicious starters, meals and desserts with
our Jus-Rol pastry brand.
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