Our brands align with specific philanthropic initiatives important to their consumers through brand partnerships - raising awareness of causes and providing needed financial resources for important issues.

Boxtops for Education

Our largest initiative, Box Tops for Education has provided over $250 million to America's schools since its inception. At last count, more than 90,000 K-8 schools were enrolled in the Box Tops for Education program. This program is unique, allowing schools to decide what items to buy with the funds they receive from the program. From field trips, to computers, to new furnaces, schools are able to purchase items the students in their school need.

Boxtops for Education

Save Lids to Save Lives®

Yoplait and General Mills have focused on the fight against breast cancer, and to date have awarded more than $19 million to promote breast cancer awareness and research. Yoplait has increased its financial commitment to the program each year and in 2008, donated more than $2 million to the Susan G. Komen Breast Cancer Foundation.

Yoplait Save Lids to Save Lives

Spoonfuls of Stories®

Spoonfuls of Stories is a partnership that is impacting children's literacy. Since 2002, the Cheerios brand has donated over $2.5 million to First Book, a national nonprofit organization dedicated to giving new books to children from low-income families, through this program. In addition, through Spoonfuls of Stories, more than 30 million children's books have been given away free inside boxes of Cheerios cereal.

Cheerios Spoonfuls of Stories