Promotion Marketing
The role of promotion marketing is to deliver marketing innovation for our brands by creating ideas & strategies that motivate consumers to use our products, elevate brand relevance, and generate volume growth for our company.
Promotion marketing not only creates short term impact for the brand, but also positions the brand for the future by creating motivating tactics that actively involve the consumer. Motivation can be anything from online games to reward programs to free toys in the box. No matter what the tactic, promotion marketing works with the brands objectives to find the right promotion to help build the brand and connect with consumers.
Success Factors
- Demonstrates creativity by recognizing opportunities and generating new ideas and insights that have a positive impact on the business.
- Utilizes critical thinking by understanding, evaluating and leveraging facts and financial budgets.
- Operates with an expectation of excellence for self and team.
- Displays sense of proactive urgency and passion in addressing current and future promotion needs.
- Communicates across levels and channels to advance promotion initiatives.
Creativity is very important in promotion marketing, but it's not all about the fun new toys. It's about finding new ways to connect and motivate our consumers. With new challenges facing the brand team everyday, we find ways to motivate consumers to pick our products through a variety of tactics like couponing, toy premiums, retailer programs, sponsorships, or loyalty programs.
Focused critical thinking helps to leverage both ideas and numbers to move the business forward. It's not enough just to create promotions that meet brand objectives, but the promotions need to be executed flawlessly. From fine tuning the budget, to conducting risk management, creativity is leveraged in both ideas and numbers.
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"General Mills expects a lot from its employees. But, we are rewarded with an inclusive working environment, great benefits and challenging projects."
Jamiese, Promotion Marketing
Minneapolis, Minn.
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