Brand Design

Brand Design is responsible for the visual articulation of General Mills' brands across all packaging and promotions. Working with external strategic partners, we develop industry-leading design solutions that connect with consumers, build brand loyalty, and produce superior quality packaging that gives General Mills a competitive edge in the marketplace.

Success Factors

• A passion for developing design strategies that connect our brands with consumers.
• Ability to build effective relationships with people at all levels -- inside and outside of the company.
• Possess outstanding communication and negotiation skills.
• Be decisive and committed to achieving results, have broad business knowledge and an ability to read situations.
• Strategic thinking, strong analytic and creative skills.